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March 13, 2010

Ikea in Paris underground

I have always been a big fan of outdoor campaigns. Recently, the new generation of advertising seems to revolve around the internet: mobile, social networks such as twitter and Facebook, YouTube videos etc…But, in my opinion, nothing can beat the buzz and impact created by GOOD outdoor campaigns.

Check out this extremely creative interactive campaign of IKEA in Paris…

Ikea in Paris station

You’ve been graphiqued


From → Campaigns

  1. I think this is the coolest thing ever! I saw this a couple of days ago… what in the world was ikea thinking though lol

    • They’ve always mastered their outdoor campaigns…BUT this one beats them all! What a simple concept they came up with, yet very effective.

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